Public Communication Strategies

Core References

Goal-Oriented Communications Strategies
Intermedia Communications Training (undated).

Identifies keys for communications strategies, including building trust, knowing the media’s goals, meeting the public’s and government’s goals, and meeting the operator’s and other stakeholders’ goals.

Holding a Press Conference
Intermedia Communications Training (undated).

Identifies key steps and strategies for holding a press conference. Considers defining the message, timing, audience, and conference format.

Making Allies with the Media
Intermedia Communications Training (undated).

Identifies techniques for working with the media, including using word pictures, identifying what is new, understanding the angle, developing a lead, accuracy, deadlines, balance, trust, and supporting material. Also provides ground rules.

Five-Year Strategic Management Plan: 2003 – 2007
Nigerian Communications Commission

Describes NCC’s processes of public hearings and other means of obtaining stakeholder input.

Utility Regulators — Decisionmaking, Structures, Resources, and Start-up Strategy
Public Sector Note no. 129, World Bank, Washington, D.C., 1997.
Smith, Warrick

Explains importance of open regulatory processes. Discusses approaches in the U.S., U.K., Argentina, and Bolivia.

Key Words

Press, Journalists, Communication, Stakeholders, Transparency, Public