The Worth or utility of a product or service. The market value (of, say, a firm’s stock) would be determined by the forces of supply and demand—where the price reflects expectations about the timing, level, and risk of future cash flows. One can also consider the value of a product or service consumed by citizens in terms of their willingness to pay for that product or service. The social value would incorporate additional benefits (or costs) that are not reflected in the market price.